Lifecycle Marketing Manager - Remote

Overview

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

In Short

• Join Color Health to work on the first Virtual Cancer Clinic.
• Lead the B2B2C digital marketing vertical.
• Own the planning, execution, and optimization of enrollment and engagement campaigns.
• Utilize Braze for campaign management.
• Focus on data-driven and visually compelling marketing strategies.
• Collaborate with product and customer success teams.
• Maximize enrollment and engagement of participants.
• Understand user behaviors and segment them effectively.
• Ideate and execute campaigns based on user insights.
• Contribute to the end-to-end communication strategy.

Requirements

• Experience in lifecycle marketing and user engagement.
• Proficiency in digital marketing strategies.
• Strong analytical skills to drive data-driven decisions.
• Experience with Braze or similar marketing platforms.
• Ability to work collaboratively with cross-functional teams.
• Excellent communication and project management skills.
• Strategic thinking and problem-solving abilities.
• Passion for improving health outcomes.
• Results-driven mindset.
• Willingness to take on challenges.

Benefits

• Opportunity to make a meaningful impact in cancer care.
• Work in a dynamic and innovative environment.
• Collaborate with a passionate team.
• Flexible work arrangements.
• Comprehensive health benefits.
• Professional development opportunities.
• Supportive company culture.
• Access to cutting-edge technology.
• Engagement in meaningful work.
• Encouragement to apply even if not fully qualified.