Client Marketing Manager - Remote

Overview

The Client Marketing Manager will be responsible for developing and executing strategies to enhance customer engagement, retention, and loyalty for Colibri Healthcare’s B2B clients. This role focuses on keeping customers informed and happy, reducing churn, increasing lifetime value (LTV), and driving product adoption through targeted marketing campaigns and personalized communications.

In Short

• Own and implement the customer retention marketing strategy across the lifecycle.
• Design and execute customer lifecycle campaigns that drive engagement, upsells, and cross-sells.
• Partner with Sales and Client Success to increase customer satisfaction.
• Develop and deliver customer education programs.
• Use a mix of marketing channels to improve adoption and reduce churn.
• Build and manage customer advocacy programs.
• Lead engagement initiatives like customer advisory boards and loyalty programs.
• Analyze customer retention metrics and campaign performance.
• Develop automated customer touchpoints using email marketing tools.
• Conduct customer satisfaction surveys to collect insights.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum two years of experience in B2B marketing or retention marketing.
• Experience with marketing automation and CRM tools like HubSpot and Salesforce.
• Data-driven mindset with the ability to track KPIs.
• Exceptional copywriting and storytelling skills.
• Strong interpersonal skills to build relationships.
• Proficient in Microsoft Office programs.
• Occasional travel for client events or conferences.

Benefits

• Opportunity to work in a customer-first environment.
• Collaborate with various departments to enhance customer experience.
• Engage in community building and customer advocacy initiatives.
• Utilize data to drive impactful marketing strategies.
• Participate in professional development opportunities.