Product Marketing Lead, Consumer - Remote

Overview

ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

In Short

• Lead product marketing for ClassDojo Plus, focusing on positioning and packaging.
• Develop go-to-market strategies and lifecycle campaigns.
• Collaborate with cross-functional teams for product launches.
• Analyze and refine product features based on user insights.
• Drive growth through effective storytelling and marketing strategies.
• Work in a fast-paced, high-autonomy environment.
• Ensure families understand the value of subscription products.
• Lead campaigns that enhance feature adoption and engagement.
• Utilize data to inform marketing strategies and decisions.
• Thrive in ambiguity and prioritize effectively.

Requirements

• 8+ years in product or consumer marketing, with a focus on subscription growth.
• Experience in go-to-market strategy and positioning.
• Proven success in driving growth in freemium or tiered pricing models.
• Ability to launch products that enhance conversion and engagement.
• Experience with high-performing campaigns across various platforms.
• Strong collaboration skills with Product, Design, and Data teams.
• Ability to work with urgency and clarity in a dynamic environment.
• Experience with marketplace or multi-audience products is a plus.
• Background in early-stage startups or large consumer companies is beneficial.
• Experience launching products within larger platforms or ecosystems.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a talented and diverse team.
• Work remotely with significant hours overlap with Americas time zones.
• Contribute to meaningful educational initiatives.
• Flexible work environment that fosters innovation.
• Professional development opportunities.
• Inclusive company culture that values diversity.
• Potential for growth within the company.
• Engaging and impactful work that makes a difference.
• Access to resources and tools for success.