Product Marketing Lead - Remote

Overview

At doinstruct, we're revolutionizing how modern teams onboard, learn, and perform. As our first dedicated Product Marketer, you'll play a pivotal role in shaping our product's narrative, positioning, and market presence. This role is crucial in bridging the gap between our product's capabilities and the market's needs, ensuring that our solutions are effectively communicated and adopted by our target audience.

In Short

• Develop and refine product positioning and value propositions.
• Create compelling narratives and content for different customer segments.
• Ensure consistency in messaging across all channels.
• Create and execute go-to-market plans for new features.
• Collaborate across teams for effective product launches.
• Build sales and customer-facing materials.
• Stay updated on customer needs and industry trends.
• Conduct win/loss interviews for insights.
• Drive internal alignment on product roadmap visibility.
• Work in a fast-paced, remote environment.

Requirements

• 5+ years of experience in product marketing.
• Proven success in crafting positioning and go-to-market strategies.
• Skilled at translating technical concepts into clear messaging.
• Strong writing and communication skills in German and English.
• Experience in a B2B SaaS or product-led growth environment.

Benefits

• Your work will directly impact customer experience.
• Autonomy and ownership in driving strategy.
• Remote-first team with flexible work options.
• Supportive culture focused on teamwork.
• Growth opportunities with a fast-growing customer base.