Remote Otter LogoRemoteOtter

Senior Brand Marketing Manager - Remote

Posted 1 week ago
Marketing
Full Time
Worldwide

Overview

We’re looking for a Brand Marketing Manager who’s passionate about shaping a strong, differentiated identity in the market, by establishing a unique positioning that resonates with our target audience and crafting exceptional content that educates and establishes legitimacy. In this role, you’ll create high-quality, engaging assets while driving our brand narrative and positioning across all touchpoints. You’ll work closely with cross-functional teams and external partners to develop compelling stories and scalable creative workflows that bring our brand to life - efficiently and consistently.

In Short

  • Ideate and produce high-impact content that resonates with our target audience.
  • Manage day-to-day production of marketing assets.
  • Set up a trusted network of freelancers and/or agencies.
  • Define and evolve the brand strategy and messaging.
  • Conduct ongoing market, customer, and competitive research.
  • Translate company positioning into compelling narratives.
  • Collaborate with Marketing and GTM teams for brand storytelling.
  • Monitor performance and optimize tactics for brand exposure.
  • 8+ years of experience in brand and content marketing.
  • Strong creative sensibility and hands-on approach.

Requirements

  • 8+ years of experience in brand and content marketing, ideally in B2B SaaS.
  • Experience shaping and executing brand positioning.
  • A doer’s mindset with hands-on content creation.
  • Strong creative sensibility for storytelling.
  • Track record of cross-functional collaboration.
  • Familiarity with creative processes and tools.
  • Thoughtful and curious approach to work.
  • Experience building and scaling brand teams is a plus.
  • Affinity with frontline worker audience is a plus.

Benefits

  • Mission-driven company reshaping learning.
  • Opportunity to work on an AI-native product.
  • Real autonomy to shape the brand.
  • Collaborative team environment.
  • Remote-first with flexibility.
  • Opportunity for personal and professional development.
doinstruct logo

doinstruct

Doinstruct is a forward-thinking company dedicated to providing innovative instructional solutions that enhance learning experiences. With a focus on leveraging technology and creative methodologies, Doinstruct aims to empower individuals and organizations through effective training and educational resources. The company values collaboration, continuous improvement, and a commitment to excellence in all its offerings.

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