Product Marketing Lead - Remote

Overview

Right Side Up is seeking a seasoned product marketing leader to drive growth and go-to-market strategy for a product in the financial services sector. This contract role offers high visibility and the opportunity for significant impact.

In Short

• Lead go-to-market and growth strategy for a financial product.
• Own strategy and performance across various marketing channels.
• Develop acquisition, upsell, cross-sell, and activation strategies.
• Align cross-functional stakeholders across product, analytics, and media.
• Track and report on key performance indicators (KPIs).
• Optimize marketing strategies based on data and user insights.
• 7+ years of experience in growth or product marketing.
• Experience in regulated industries like fintech or lending.
• Strong analytical skills and proactive approach.
• Ability to work independently and collaboratively.

Requirements

• 7+ years in growth marketing, lifecycle marketing, or product marketing.
• Experience in fintech, lending, or another regulated industry.
• Proven success in full-funnel product growth.
• Deep knowledge of lifecycle marketing frameworks.
• Strong analytical and forecasting skills.
• Ability to work in a fast-paced, cross-functional environment.
• Self-starting mindset with confidence to drive impact.

Benefits

• Opportunity to work with high-profile clients.
• Autonomy in decision-making and strategy execution.
• Potential for meaningful impact on product growth.
• Collaborative work environment with talented professionals.
• Flexible working arrangements.