Brand Measurement Consultant - Remote

Overview

Right Side Up is a collective of premium marketing talent, trusted by early stage ventures and Fortune 500 teams to drive growth. We are hiring a Brand Measurement Consultant to redefine how clients measure the impact of brand marketing.

In Short

• Audit and enhance the client’s brand measurement framework
• Define best-in-class brand marketing effectiveness principles
• Build attribution models clarifying brand impact by campaign
• Advise on brand KPI integration into MMM and validate links to business outcomes
• Offer insights from cross-industry best practices
• Partner with Research, Brand, Data Science, and Marketing teams
• Help answer key questions about brand progress and metrics
• 10–15+ years of experience required
• Strong communication skills needed
• Ability to navigate complex measurement challenges

Requirements

• Deep knowledge of brand health tracking and attribution frameworks
• Experience integrating brand KPIs into econometric models
• Strong presentation skills to senior stakeholders
• Experience in fintech, tech, or media is a plus
• Proficiency with tools like Recast, Nielsen, or MMM platforms
• Skills in Python, R, or data visualization tools
• Collaboration with marketing teams is preferred

Benefits

• Opportunity to work with leading brands
• Collaborative and innovative work environment
• Flexible work arrangements
• Professional development opportunities
• Competitive compensation package