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Product Marketing Lead - Remote

Posted 6 days ago
Marketing
Full Time
United Kingdom

Overview

As Product Marketing Lead, you will play a pivotal role in driving growth by shaping our go-to-market (GTM) strategy, refining our product positioning, and amplifying our value proposition in the market.

In Short

  • Build & execute product GTM strategy
  • Own product positioning & messaging
  • Lead product launches
  • Be the product advocate
  • Conduct market & competitive analysis
  • Enable sales & GTM teams
  • Cross-functional collaboration
  • Measure & optimise campaigns
  • Mentor junior product marketers

Requirements

  • 3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment.
  • Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus
  • Experience catering to the US market
  • Experience in driving revenue through GTM initiatives.
  • Strong analytical mindset.
  • Strategic thinker with a hands-on approach.
  • Excellent communication skills.
  • Self-starter, highly collaborative, and results-driven.

Benefits

  • Fully-Remote / Hybrid – The choice is yours!
  • 25 Days Paid Holiday + Bank Holidays + Your Birthday Off
  • Earn an extra day of annual leave for every year you're at Cryptio
  • 4% Pension Contributions
  • Private Medical & Dental Insurance
  • Attractive Maternity and Paternity Policies
  • Gym Classes or Spa Treatments
  • Apple MacBook Pro
  • $200 Workplace Budget
  • Training and Development Budget
Cryptio logo

Cryptio

Cryptio is an innovative enterprise-grade crypto back-office platform designed to assist financial institutions, corporates, and crypto-native companies in navigating the complex digital-asset landscape. As a Series-A company backed by prominent investors, including Point Nine and Tim Draper, Cryptio is committed to addressing the challenges of institutional adoption in the crypto space. The company serves a diverse clientele, including leading crypto firms like Uniswap and Metamask, as well as banks and government entities. With a remote-first approach and a focus on merging traditional accounting practices with the evolving world of digital assets, Cryptio is at the forefront of transforming financial reporting and compliance in the crypto industry.

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