Product Marketing Lead - Remote

Overview

Change.org is searching for a Product Marketing Lead to drive go-to-market strategy and help shape the offering for a new elections product we’ll be building iteratively throughout the 2025 local election schedule. With a passion for growth and deep empathy for their customer, this individual will lead all activities across the product marketing lifecycle including market research, outreach and pilot programs en route to launching and scaling the product in 2026 and beyond.

In Short

• Design, execute, and iterate beta and pilot programs to drive learning, product iteration and overall distribution strategies.
• Mature our market research, segmentation and voice of customer strategies to uncover actionable insights from voters, endorsers and candidates.
• Drive effective partnership and outreach strategies to engage the full ecosystem of voters, endorsers, campaigns and influencers.
• Develop and implement product-led growth and channel strategies to drive voter acquisition and engagement.
• Collaborate closely with product, engineering, and UX design leads to integrate market insights into the overall product process.

Requirements

• 8+ years of experience in a product marketing or growth role.
• 2+ years experience in political tech, civic tech, social impact or related field.
• A track record of driving the full product marketing lifecycle from market research to go-to-market planning and execution.
• Demonstrable experience in running pilot programs, outreach campaigns and growth strategies (both marketing-led and product-led).
• Expertise in product position and messaging to diverse personas and segments.

Benefits

• Competitive salary based on location.
• Diverse and inclusive workplace environment.
• Opportunities for professional growth and development.
• Supportive programs for diverse workforce.
• Flexible work arrangements.