Product Marketing Lead - Remote

Overview

As Workera’s newest Product Marketing Lead, your mission (should you accept) is to ensure our products "fly off the shelf." Joining Workera at this pivotal stage, you’ll have the opportunity to shape how we position ourselves for growth and scale. You will be the 2nd member of our Product Marketing team, working closely with your leader to execute on the organizational goals. This role serves as the crucial link between product strategy and the sales and marketing tactics essential for success. While you might occasionally deliver demos or highlight product features, day to day you’ll serve as the glue that ties our product vision to actionable strategies, playing a critical role in driving successful product launches and sustaining sales momentum.

In Short

• Conduct buyer persona research and document key insights on buyer needs.
• Audit current sales collateral and deliver updated assets.
• Implement tactical elements of product launch plans.
• Set up systems to track campaign metrics.
• Finalize in-depth buyer persona documentation.
• Deliver persona-specific sales enablement packages.
• Manage the implementation of product launch plans.
• Analyze performance metrics from campaigns.
• Identify market opportunities and propose refinements.
• Provide quarterly campaign performance reports.

Requirements

• Proficiency in utilizing AI tools such as ChatGPT.
• 7+ years of product marketing experience.
• 1+ year of B2B SaaS experience.
• Experience developing sales enablement materials.
• Ability to manage multiple projects and priorities.
• Experience facilitating product launches.
• Understanding of features and technical details.
• Comfortable using collaboration and CRM tools.
• Excellent people and management skills.
• Ability to present in front of large groups.

Benefits

• Opportunity to shape product positioning.
• Work in a fast-growing startup environment.
• Collaborate with cross-functional teams.
• Support for professional growth and development.
• Engage with innovative programs to drive demand.