Product Marketing Lead - Remote

Overview

The Product Marketing Lead will drive product positioning, messaging, and go-to-market strategies for new product enhancements in the healthcare space, collaborating with various teams to ensure successful product launches and sustained adoption.

In Short

• Lead product positioning, messaging, and GTM strategies for new product enhancements.
• Collaborate with product, sales, customer success, and marketing teams.
• Conduct in-depth market research to stay updated on trends and competitors.
• Ensure alignment across teams for product launches.
• Own competitive positioning and win/loss analysis programs.
• Develop and deliver product training for sales and customer success teams.
• Analyze product performance post-launch for data-driven recommendations.

Requirements

• Experience in product marketing or related field.
• Strong understanding of go-to-market strategies.
• Ability to conduct market research and analyze trends.
• Excellent communication and collaboration skills.
• Experience in the healthcare industry is a plus.

Benefits

• Work remotely from anywhere in the United States.
• Opportunity to shape innovative healthcare solutions.
• Collaborative work environment with cross-functional teams.
• Professional development opportunities.