Product Marketing Lead - Remote

Overview

Join our mission to grow and transform the subscription economy by simplifying subscription service delivery. Our B2B subscription commerce product enables IT Distributors and MSPs to automate operations, integrate seamlessly, and expand efficiently.

To support our global mission, we see a strategic and hands-on Product Marketing Lead to own and drive our go-to-market (GTM) strategy.

Your mission?
Create demand, shorten our sales cycle, and accelerate revenue growth through impactful positioning, messaging, and data-driven product marketing programs. Success in this role means ensuring our target audience deeply understands our product’s value—ultimately turning interest into action.

This role is perfect for a market strategy, marketing, and sales enablement expert who thrives at the intersection of market intelligence and data-driven decision-making.

In Short

• Lead the product marketing roadmap and team.
• Own the go-to-market product roadmap, strategy, and execution of product launches.
• Define product positioning, messaging frameworks, and customer personas.
• Conduct market research and competitive analysis.
• Collaborate with sales and marketing teams for sales enablement materials.
• Oversee integrated marketing campaigns and content development.
• Track and analyze GTM performance metrics.
• Drive product knowledge sharing within the organization.
• Stay current with market trends and customer needs.
• Foster a culture of innovation and continuous improvement.

Requirements

• Proven experience in product marketing.
• Strong understanding of B2B subscription commerce.
• Excellent communication and collaboration skills.
• Ability to analyze market data and derive insights.
• Experience in creating effective marketing strategies.
• Strong project management skills.
• Ability to work in a fast-paced environment.
• Knowledge of sales enablement techniques.
• Experience with integrated marketing campaigns.
• Familiarity with performance metrics and analysis.

Benefits

• Opportunity to lead and innovate in product marketing.
• Work with a dynamic and collaborative team.
• Be part of a mission-driven organization.
• Flexible working environment.
• Professional development opportunities.
• Competitive salary and benefits package.
• Engagement in impactful projects.
• Access to market research and intelligence tools.
• Support for continuous learning and improvement.
• Work in a growing and evolving industry.