Product Marketing Lead, Consumer - Remote

Overview

ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

In Short

• Own end-to-end product marketing for ClassDojo Plus, focusing on audience insight, messaging, positioning, and go-to-market strategy.
• Help families understand the value of Plus through storytelling and execution across multiple channels.
• Lead feature adoption campaigns that resonate with families.
• Run experiments to refine product framing, packaging, pricing, and growth strategies.
• Drive growth through lifecycle marketing and deepen adoption of premium features.
• Collaborate with cross-functional teams to align on high-impact opportunities.
• Work with urgency and clarity in a fast-paced environment.

Requirements

• 8+ years in product or consumer marketing, with 2+ years in subscription growth.
• Experience in positioning and go-to-market strategy across customer segments.
• Proven track record in driving growth with freemium or tiered pricing models.
• Experience launching products that lead to significant conversion or revenue increases.
• Ability to build high-performing campaigns across owned surfaces.
• Collaboration experience with Product, Design, and Data teams.
• Thrive in ambiguity and possess strong organizational skills.

Benefits

• Competitive salary based on location, experience, and skills.
• Flexible working hours with a focus on work-life balance.
• Opportunity to work in a mission-driven company impacting education worldwide.
• Collaborative and innovative team environment.
• Remote work flexibility with significant hours overlap with Americas time zones.