Remote Otter LogoRemoteOtter

Product Marketing Lead, Consumer - Remote

Posted 4 days ago
Marketing
Full Time
Worldwide
$160,000 - $220,000/year
Product Marketing
Consumer Products
Go-to-market Strategy
Storytelling
Growth Experiments
User Engagement
Collaboration
Education Technology

Overview

ClassDojo's goal is to accelerate humanity’s progress, by giving every child on Earth an education they love.

In Short

  • Shape the future of ClassDojo’s consumer products.
  • Work across playful, purpose-driven experiences.
  • Craft messaging, campaigns, and launch strategies.
  • Launch and grow new consumer-facing experiences.
  • Help families understand ClassDojo products through storytelling.
  • Own lifecycle and in-product marketing.
  • Develop and run growth experiments.
  • Create scalable playbooks for launching features.
  • Build and scale a voice-of-customer program.
  • Collaborate with Product, Design, Data, and Creative teams.

Requirements

  • 8-10+ years in product or consumer marketing.
  • Experience in lean or high-velocity environments.
  • Strong storytelling instinct.
  • Experience leading positioning and go-to-market strategy.
  • Proven success in product launches.
  • Success in growing adoption through organic channels.
  • Experience working with cross-functional teams.
  • Ability to thrive in ambiguity.

Benefits

  • Competitive salary based on location and experience.
  • Opportunity to pioneer the future of education.
  • Work in a distributed company with flexible hours.
  • Collaborate with talented teammates from around the world.
  • Contribute to meaningful educational experiences.
ClassDojo logo

ClassDojo

ClassDojo is dedicated to transforming education for every child globally by fostering communication between K-8 teachers, students, and families through its flagship app, which is the leading communication tool in the education sector. With a presence in over 95% of US schools and reaching more than 50 million children across 180 countries, ClassDojo is committed to enhancing learning experiences beyond traditional schooling. The company operates with a small team of around 200 people and is focused on continuous improvement and innovation in educational technology.

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