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Product Marketing Lead - Remote

Posted 3 days ago
Marketing
Full Time
Worldwide
B2B SaaS
Product Marketing
Go-to-market Strategies
KPI Tracking
Customer Feedback
Collaboration
WealthTech
FinTech

Overview

CapIntel is on a mission to provide magical financial moments for all, empowering clients to make informed investment decisions through an innovative proposal generation platform.

In Short

  • Build and lead the product marketing function.
  • Shape product story and go-to-market strategies.
  • Drive major product launches and adoption goals.
  • Define and track KPIs for product adoption and campaign performance.
  • Write messaging and sales enablement materials.
  • Gather customer feedback and market data for positioning.
  • Collaborate with Product, Marketing, and Revenue teams.
  • Support pricing and packaging strategies.

Requirements

  • 4+ years in B2B SaaS product marketing.
  • Experience building product marketing from 0–1.
  • Strong communication skills for simplifying complex concepts.
  • Metrics-driven with data analysis skills.
  • Hands-on operator comfortable with strategy and execution.
  • Collaborative mindset with cross-functional experience.

Benefits

  • Inclusive and diverse workplace culture.
  • Opportunities for personal and professional growth.
  • Commitment to reducing employment barriers.
  • Supportive team environment.

CapIntel

CapIntel

CapIntel, founded in 2019, is a rapidly growing wealthtech company based in Canada, dedicated to transforming the financial services industry. Their innovative proposal generation platform enhances how financial professionals present and discuss investment options, enabling clients to make informed decisions. With a commitment to innovation and a collaborative team environment, CapIntel aims to revolutionize outdated processes and create impactful financial moments for investors and wealth professionals alike. The company values diversity, inclusivity, and personal growth, fostering a workplace where respect and collaboration are paramount.

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