Customer Marketing Manager - Remote

Overview

The Customer Marketing Manager will drive customer engagement across B2B and limited B2C segments, shaping strategies to deepen relationships and mitigate churn.

In Short

• Drive integrated B2B lifecycle marketing strategies.
• Leverage customer insights for personalization of campaigns.
• Set and track KPIs for lifecycle programs.
• Collaborate with Marketing, Product, Sales, and Customer Experience teams.
• Manage onboarding and customer journey strategies.
• Implement data-driven initiatives for customer retention.
• Support local restaurants in the digital economy.
• Work remotely from the USA.
• 5+ years of B2B marketing experience required.
• Experience with Marketo and Pendo preferred.

Requirements

• 5+ years managing B2B retention/lifecycle marketing.
• Hands-on experience with Marketo and Pendo.
• Strong strategic and tactical thinking skills.
• Experience with A/B testing and data analysis.
• Basic knowledge of HTML/CSS and SQL.
• Customer-centric mindset with experience in insights utilization.
• Ability to manage diverse stakeholders.
• Experience in developing actionable strategies and creative briefs.

Benefits

• Base salary of $110,000 - $141,750.
• Ongoing training and growth opportunities.
• Comprehensive medical, dental, and vision plans.
• Mental health coverage and wellness programs.
• Unlimited paid vacation.
• 7 weeks of baby bonding time for new parents.
• 401(k) matching.
• Student loan assistance and continuing education reimbursement.
• Employee stock incentive plan.
• Pet insurance.