Customer Marketing Manager - Remote

Overview

Bridge is a leading B2B SaaS provider of learning management system (LMS) software, helping organizations to build skilled workforces and drive employee development.

In Short

• Drive retention and cross-sell across customer base.
• Develop and execute customer marketing strategies.
• Work with marketing, product, sales, and customer success teams.
• Create in-app messaging and customer newsletters.
• Build advocacy and community with customers.
• Track performance of marketing initiatives.
• Manage multi-channel marketing campaigns.
• Gather customer feedback and monitor industry trends.
• Develop customer referral and loyalty programs.
• Identify opportunities for customer events.

Requirements

• Bachelor's degree.
• 5+ years of marketing experience, 2+ in B2B SaaS.
• Experience in multi-channel marketing strategies.
• Experience with customer review campaigns.
• Strong collaboration with Customer Support and Sales.
• Excellent written and verbal communication skills.
• Analytical skills for campaign performance tracking.
• Experience with CRM and marketing automation platforms.
• Experience in email marketing.

Benefits

• Equal Opportunity Employer.