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Customer Marketing Manager - Remote

Posted 17 hours ago
Marketing
Full Time
Australia

Overview

Workyard is a growing startup focused on the U.S construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We are developing an industry-changing technology SaaS solution to manage labor for construction companies. Through a unique approach into the market, we are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process.

We’re hiring a Customer Marketing Manager to own the strategy and execution of how we engage, retain, and grow our customer base through high-impact marketing programs. This is a senior individual contributor role that will report to our VP of Growth and partner closely with Product, Customer Success, and Sales.

Your mission: drive product adoption, maximize customer lifetime value, and turn our users into raving fans.

You’ll orchestrate customer-facing communications across channels and touchpoints - building the roadmap, systems, and creative campaigns that fuel engagement, upsell/cross-sell outcomes, and long-term retention.

In Short

  • Lead the customer engagement strategy across the customer lifecycle.
  • Own GTM plans for new product and feature launches.
  • Develop programs to drive upsell and cross-sell.
  • Define and build the customer engagement tech stack.
  • Collaborate cross-functionally with CS, Sales, and Product.
  • Measure and improve key metrics like product adoption and retention.

Requirements

  • 5+ years in B2B SaaS marketing, with at least 2 years focused on customer or product marketing.
  • Proven experience launching features or products and driving measurable adoption.
  • Strong cross-functional operator who thrives working with Product, CS, and Sales teams.
  • Able to own end-to-end execution — from strategy to content to systems.
  • Deeply curious, creative, and data-driven.
  • Comfortable using and evaluating tools like Intercom and Amplitude.

Benefits

  • Work in a growing startup environment.
  • Opportunity to impact customer engagement strategies.
  • Collaborate with cross-functional teams.
  • Flexible work arrangement with hybrid model.
Workyard logo

Workyard

Workyard is a fast-growing, venture-backed startup focused on revolutionizing workforce management in the construction industry. With an annual labor expenditure of $300 billion, Workyard aims to enhance the experience for both companies and workers by integrating trust, transparency, and advanced technology into workforce management processes. The company is dedicated to enabling smarter business decisions through its innovative platform.

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