Customer Marketing Manager - Remote

Overview

Workyard is a growing startup focused on the U.S construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We are developing an industry-changing technology SaaS solution to manage labor for construction companies. Through a unique approach into the market, we are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process.

We’re hiring a Customer Marketing Manager to own the strategy and execution of how we engage, retain, and grow our customer base through high-impact marketing programs. This is a senior individual contributor role that will report to our VP of Growth and partner closely with Product, Customer Success, and Sales.

Your mission: drive product adoption, maximize customer lifetime value, and turn our users into raving fans.

You’ll orchestrate customer-facing communications across channels and touchpoints - building the roadmap, systems, and creative campaigns that fuel engagement, upsell/cross-sell outcomes, and long-term retention.

In Short

• Lead the customer engagement strategy across the customer lifecycle.
• Own GTM plans for new product and feature launches.
• Develop programs to drive upsell and cross-sell.
• Define and build the customer engagement tech stack.
• Collaborate cross-functionally with CS, Sales, and Product.
• Measure and improve key metrics like product adoption and retention.

Requirements

• 5+ years in B2B SaaS marketing, with at least 2 years focused on customer or product marketing.
• Proven experience launching features or products and driving measurable adoption.
• Strong cross-functional operator who thrives working with Product, CS, and Sales teams.
• Able to own end-to-end execution — from strategy to content to systems.
• Deeply curious, creative, and data-driven.
• Comfortable using and evaluating tools like Intercom and Amplitude.

Benefits

• Work in a growing startup environment.
• Opportunity to impact customer engagement strategies.
• Collaborate with cross-functional teams.
• Flexible work arrangement with hybrid model.