Customer Marketing Manager - Remote

Overview

LastPass is looking for a Customer Marketing Manager who will play an important role in driving growth and enhancing engagement within our existing customer base of global accounts. This position involves executing strategic programs that engage key customer stakeholders and optimizing tactics based on campaign assessments.

In Short

• Plan and deliver impactful global marketing campaigns targeting B2B customers.
• Deliver quarterly end-to-end plans for projects including strategy and performance KPIs.
• Drive key customer marketing programs like case studies and testimonials.
• Lead cross-functional efforts in developing comprehensive campaigns.
• Monitor campaign performance metrics and identify opportunities for improvement.
• Leverage data visualization tools to track campaign ROI.
• Collaborate closely with Sales and Customer Success teams.
• Assist with ad-hoc marketing projects and tasks.
• Work autonomously and manage multiple projects in a fast-paced environment.
• Strong writing and content creation skills are essential.

Requirements

• Experience in a similar role in demand generation or customer marketing.
• Strong written and verbal communication skills.
• Experience managing email campaigns throughout the customer lifecycle.
• Strong analytical skills to identify trends and insights.
• Exceptional communication skills for collaboration across departments.
• Prioritize customer understanding across their journey.
• Ability to work independently and manage multiple projects.
• Understanding of business goals and effective marketing.
• Experience with marketing tools like Marketo and Salesforce.com is a plus.

Benefits

• Remote-first culture with flexible work arrangements.
• Competitive compensation and comprehensive health coverage.
• Flexible Paid Time Off policies including self-care and volunteer days.
• Generous parental leave and home office setup support.
• Continuous learning and development opportunities.
• Peer-to-peer recognition and well-being support programs.
• Remote work stipend for home office needs.