Marketing Analytics Specialist - Remote

Overview

The Marketing Analytics Specialist will play a crucial role in managing analytics and tracking systems for a performance marketing agency, ensuring data integrity and empowering media buying teams with actionable insights.

In Short

• Manage Google Tag Manager and Google Analytics accounts.
• Deploy and maintain tracking systems across multiple platforms.
• Troubleshoot analytics issues for accurate data collection.
• Set up conversion tracking for various advertising platforms.
• Analyze performance data to identify trends and gaps.
• Collaborate with media buyers for reliable campaign tracking.
• Work with developers to define tracking metrics.
• Implement AI solutions for data validation and reporting.
• Stay updated on industry trends in analytics and ad tech.
• Document and standardize workflows for efficiency.

Requirements

• Proven expertise in Google Tag Manager, Google Analytics 4, and Looker Studio.
• Experience with conversion tracking across advertising platforms.
• Strong troubleshooting skills for analytics issues.
• Ability to work independently and collaboratively in a remote environment.
• Strong analytical skills and a data-driven mindset.
• Excellent communication skills in English.
• Creative problem-solving abilities.
• Experience using AI tools to enhance workflows.
• Detail-oriented with a strong sense of accountability.
• Adaptable to fast-paced changes in a dynamic environment.

Benefits

• Flexible remote work within the CET time zone.
• Full-time employment with a flexible schedule.
• Generous paid vacation policy.
• Comprehensive benefits package.
• Performance-based bonus system.
• Opportunities for continuous learning and career advancement.
• Collaborate with a skilled and professional team.
• Diverse and innovative work culture.