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Marketing Technology & Analytics Specialist - Remote

Posted 12 weeks ago
Marketing
Full Time
USA

Overview

VisionPoint Marketing is a rapidly growing agency, consistently ranked among the top employers in North Carolina. We partner with higher education institutions of all sizes—from small community colleges to statewide university systems—helping them achieve their marketing and enrollment goals through data-driven strategies.

In Short

  • Manage and maintain VisionPoint’s instance of TapClicks.
  • Develop and refine reporting dashboards in TapClicks.
  • Leverage Zapier to automate workflows and improve efficiency.
  • Conduct QA for GA4 and Google Tag Manager implementations.
  • Collaborate with teams to analyze and report on marketing campaigns.
  • Implement tracking enhancements for accurate reporting.
  • Analyze campaign performance and make data-driven recommendations.
  • Stay updated on marketing analytics industry trends.
  • Document best practices for internal teams.
  • Support the capabilities of TapClicks for users and clients.

Requirements

  • 3+ years of experience in marketing analytics or technology.
  • Hands-on experience managing TapClicks or similar platforms.
  • Strong knowledge of GA4 and GTM.
  • Experience with Zapier for workflow automation.
  • Able to troubleshoot tracking issues.
  • Strong verbal and written communication skills.

Benefits

  • Flexible remote work options.
  • Supportive work culture focused on growth and collaboration.
  • Opportunities for professional development.
VisionPoint Marketing logo

VisionPoint Marketing

VisionPoint Marketing is a creative agency based in Raleigh, NC, that specializes in delivering innovative marketing solutions. The company fosters a collaborative environment where graphic designers and other creative professionals work together to translate business strategies into engaging visual experiences across various media. With a commitment to high-quality standards and continuous improvement, VisionPoint embraces a remote work policy, allowing team members to work flexibly while contributing to a culture that values communication, collaboration, and personal growth. The agency is dedicated to building a diverse and inclusive workplace, encouraging applicants from all backgrounds to join their team.

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