VisionPoint Marketing is searching for an experienced, gifted storyteller with a knack for SEO to join as our team full-time as an SEO Content Writer with a 100% remote option. The ideal candidate will have the ability to write with a journalistic style and contribute to the creation of overarching strategies. The SEO Content Writer will be a member of our growing Digital Experience & Analytics Team and will report to the Vice President of Digital Experience and Analytics.

In Short

Create and publish engaging content that adheres to inbound/SEO best practices.
Collaborate with internal teams to plan, develop, write, and optimize site content.
Lead discovery sessions to learn about opportunities for content strategy and development.
Craft engaging content that aligns with identified SEO content strategies.
Oversee the strategy and quality control of the work that helps deliver content at scale.
Engage in ongoing iterative improvement of the content strategy process.
Stay up-to-date with developments in the industry and generate new ideas.
Provide recommendations based on marketing analytics to address business challenges.
Report on SEO campaign performance and provide recommendations for optimization.
Be willing to learn technical SEO skills, including conducting audits.

Requirements

3-5 years of experience in strategic marketing content related to inbound marketing.
A four-year bachelor’s degree in marketing, journalism, business, or relevant experience.
Experience in developing digital content and managing content for websites.
Ability to collaborate with web team members for content strategy alignment.
Able to relate to and understand a variety of audiences.
Able to conduct keyword research and create on-page optimization.
Analyze website visitor data to identify opportunities for improvement.
Keep current with inbound marketing strategies and best practices.
Ability to organize, prioritize, and multi-task writing assignments.
Strong attention to detail and command of grammar.