VisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within their designated specialty (Paid Search, Paid Social, Multimedia/Programmatic). This role will work closely with other teams across VisionPoint to ensure we exceed client expectations and goals.

In Short

Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint’s clients.
Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include:

multimedia/programmatic media (StackAdapt, YouTube, etc.)
SEM (Google Ads, Bing Ads, etc.)
social media (Facebook Ads, LinkedIn Ads, etc.)

Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports.
Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance.
Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels.

Requirements

Bachelor’s degree in Marketing or a related field, or equivalent experience
2+ years of experience in a comparable role is preferred
Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
Strong verbal, written and interpersonal skills.
Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.
Passion to deliver work that’s excellent and efficient.
Ability to effectively plan, anticipate and take proactive, appropriate action.
Thirst for knowledge and passion to learn and grow in your area of expertise.
Sense of ownership and accountability to the goals, the client and the team.