Digital Marketing Specialist - Remote

Overview

VisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within their designated specialty (Paid Search, Paid Social, Multimedia/Programmatic). This role will work closely with other teams across VisionPoint to ensure we exceed client expectations and goals.

In Short

• Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint’s clients.
• Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include:
• multimedia/programmatic media (StackAdapt, YouTube, etc.)
• SEM (Google Ads, Bing Ads, etc.)
• social media (Facebook Ads, LinkedIn Ads, etc.)
• Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports.
• Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance.
• Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels.

Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent experience
• 2+ years of experience in a comparable role is preferred
• Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
• Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
• Strong verbal, written and interpersonal skills.
• Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.
• Passion to deliver work that’s excellent and efficient.
• Ability to effectively plan, anticipate and take proactive, appropriate action.
• Thirst for knowledge and passion to learn and grow in your area of expertise.
• Sense of ownership and accountability to the goals, the client and the team.

Benefits

• Strong culture as a valued benefit
• Health insurance
• PTO
• 401k