Digital Marketing Specialist - Remote

Overview

We are seeking a Digital Marketing Specialist to drive our online presence, generate leads, and manage digital media efforts. The ideal candidate will have experience in digital media management, SEO and website coordination, social media engagement, lead generation, and event outreach. This role will work closely with internal teams and external partners to expand brand reach, engage audiences, and support business development.

In Short

• Manage the digital media team contract and schedule in-person studio time.
• Oversee reporting and ensure digital media assets are integrated into the social media calendar for timely posting.
• Coordinate with the SEO team to oversee website performance and Google My Business profile.
• Schedule monthly review meetings to analyze metrics like website traffic and user engagement.
• Write blog posts and provide content to the SEO team for publication.
• Maintain and engage with social media accounts (Instagram, TikTok, Facebook).
• Interact with followers, respond to inquiries, and repost relevant content to foster community engagement.
• Develop and enhance Ruma’s LinkedIn profile to build a strong professional network and increase visibility.
• Create lead magnets and execute drip campaigns within the CRM.
• Identify and research speaking and podcast opportunities.

Requirements

• Proficient in both English and Spanish, spoken and written.
• Experience in digital media management.
• Knowledge of SEO and website coordination.
• Strong social media engagement skills.
• Experience in lead generation and event outreach.
• Ability to work closely with internal teams and external partners.

Benefits

• Opportunity to work remotely.
• Engage with a dynamic team.
• Contribute to brand development and outreach.