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Go To Market Lead - New Initiatives - Remote

Posted 7 days ago
Sales / Business
Full Time
USA

Overview

The Go To Market Lead for New Initiatives will define and implement the strategy for launching new education products, driving adoption and performance metrics while collaborating with cross-functional teams.

In Short

  • Define and implement the GTM strategy for new Education products
  • Own adoption goals and performance metrics for these products
  • Lead cross-functional alignment across Sales, Ops, Finance, Enablement, and Marketing
  • Establish metrics and reporting infrastructure to track progress
  • Test, learn, and evolve product positioning and pricing
  • Serve as the central GTM lead for all new initiative launches

Requirements

  • Successfully led go-to-market strategy and execution for new products
  • Owned product adoption goals and built scalable processes
  • Worked cross-functionally with sales, marketing, and finance teams
  • Operated with autonomy in high-growth environments
  • Demonstrated strength in iterating on GTM motion and positioning
  • Brought a scrappy, resourceful approach to building from scratch

Benefits

  • Work with a passionate and talented team
  • Fully remote work environment
  • Opportunity to impact early education
  • Engagement with a diverse team across all US time zones
  • Access to exceptional investor support
Brightwheel logo

Brightwheel

Brightwheel is a leading technology brand in the early education sector, dedicated to enhancing the quality of early education for every child. With a mission to provide teachers with more time for their students, engage parents in their children's development, and support small businesses in the $175 billion early education market, Brightwheel is trusted by thousands of educators and millions of families worldwide. The company operates as a fully remote team across the United States, fostering a passionate and customer-focused culture. Brightwheel values diversity and inclusion, ensuring that everyone has the opportunity to learn and thrive, regardless of their background. The company is backed by a prestigious group of investors, including Addition, Bessemer Venture Partners, and the Chan Zuckerberg Initiative.

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