Digital Sales Manager - Remote

Overview

The Digital Sales Manager will focus on all digital sales journeys and channels for our Industrial and Collections business and will also support the Specialist Services business with developing online sales journeys for Hazardous waste. You will be responsible for leading Biffa’s digital sales strategy, leveraging online channels to drive revenue growth and enhance customer engagement. You will collaborate closely with the rest of digital marketing, Telesales, Pricing and Propositions, the Digital Product Owners, IT, and other sales teams to optimize our digital sales funnel, improve conversion rates, and identify new online business opportunities.

In Short

• Develop and implement a digital sales strategy aligned with Biffa’s business objectives.
• Manage and optimise Biffa’s e-commerce platforms and online sales channels.
• Drive conversion rate optimization (CRO) by enhancing the digital user experience.
• Work closely with the digital marketing team to align digital campaigns with sales objectives.
• Utilise SEO, PPC, Paid Social, and digital advertising to increase online visibility.
• Monitor KPIs and digital analytics to correct underperformance.
• Lead website and digital platform optimisation to enhance user journey.
• Ensure a frictionless checkout and lead generation process.
• Identify Personalisation strategies for the online digital sales experience.
• Work closely with offline sales teams for a seamless omnichannel experience.

Requirements

• 3 years experience in digital sales and ecommerce.
• Experience in driving conversion rate optimisation (CRO).
• Strong understanding of eCommerce Mobile/web platforms.
• Experience in digital marketing strategies including SEO and PPC.
• Hands-on experience with A/B testing and analytics tools.

Benefits

• Opportunity to work in a dynamic and rewarding environment.
• Engagement in innovative waste management solutions.
• Support for diversity and equality in the workplace.