Marketing Enablement Manager - Remote

Overview

The Marketing Enablement Manager is responsible for understanding the company’s marketing and sales strategies to develop and implement impactful programs and messages to attract prospective customers.

In Short

• Designs and drives comprehensive demand generation strategies.
• Integrates account-based marketing, email, and digital advertising tactics.
• Creates data-driven plans to advance lead funnel sophistication.
• Implements testing strategies to enhance demand creation processes.
• Partners with Sales leadership to develop lead generation programs.
• Coordinates promotional activities and trade shows.
• Collaborates with various teams to align sales training efforts.
• Tracks and analyzes marketing performance for optimizations.
• Submits reports on marketing impacts to sales activities.
• Manages budgets and vendor relationships effectively.

Requirements

• Experience in end-to-end marketing activities in a B2B tech environment.
• Proven track record in creating and executing marketing campaigns.
• Experience with lead generation and sales processes.
• Strong understanding of digital marketing tools and channels.
• Excellent business writing and communication skills.
• Experience in customer service or account management is required.
• Proficiency in MS Office and CRM systems, preferably Salesforce.
• Bachelor’s degree in relevant field; Master’s preferred.
• 8 to 12 years of relevant experience is preferred.

Benefits

• Medical, dental, and vision effective first day of employment.
• 401(k) with employer match.
• Paid time off and company-paid holidays.
• Employee Assistance and Wellness Programs.
• Telecommuting Stipend.
• Professional development programs.
• Short-term and long-term disability insurance.
• Flexible spending/health savings accounts.
• Employee referral bonus.
• Pet insurance and volunteer time off.