Marketing and Content Lead - Remote

Overview

The Marketing & Content Lead is responsible for driving Asurint’s brand visibility and lead generation through effective content marketing; overseeing the process from concept and creation to distribution and performance analysis; and playing a pivotal role in supporting Asurint’s growth initiatives.

In Short

• Spearheads all content marketing and brand-building initiatives.
• Collaborates cross-functionally to ensure consistency and strategic alignment.
• Leads the end-to-end content creation process.
• Works with designers and industry experts to produce relevant content.
• Grows subscriber base and optimizes content for conversion.
• Monitors, analyzes, and reports on content performance.
• Manages budgets and resources effectively.
• Manages vendors and outside service providers.
• Other duties as required.

Requirements

• Experience developing and managing content.
• Excellent business writing and editing skills.
• Experience managing agencies and vendors.
• Experience with Salesforce/Pardot preferred.
• Webinar and social media analytics skills required.
• Experience collaborating on strategic direction.
• Experience marketing to Human Resources decision-makers preferred.
• Education: Bachelor’s degree in a related field required.
• 7 or more years of relevant experience preferred.

Benefits

• Medical, dental, and vision effective first day of employment.
• 401(k) with employer match.
• Paid time off and company-paid holidays.
• Employee Assistance Program and Wellness Program.
• Telecommuting Stipend.
• Professional development programs.
• Short-term and long-term disability.
• Flexible spending/health savings accounts.
• Employee referral bonus.