Strategic Marketing Lead - Remote

Overview

The Strategic Marketing Lead is responsible for vertical-specific marketing strategy, messaging, and execution in alignment with the company’s overall brand and business objectives. This role drives commercialization initiatives, develops value propositions, produces industry-relevant content, and enables cross-functional alignment across product management, sales, digital, and executive leadership. The ideal candidate brings strong strategic thinking, project leadership, and communication skills, with experience translating business needs into integrated marketing initiatives that drive growth.

In Short

• Drive and manage vertical marketing strategies and messaging.
• Advance the company’s voice and position in the marketplace.
• Manage editorial content and strategy for the vertical.
• Serve as a strategic partner to product management and sales.
• Facilitate stakeholder communications and project coordination.
• Support marketing and executive leadership during M&A activities.
• Determine tactical marketing communication activities.
• Collaborate on industry events and manage event logistics.
• Coordinate activities with the broader Marketing team.
• Manage relationships with external agencies and vendors.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field.
• Minimum 7-10 years of corporate marketing experience.
• Experience in construction or industrial manufacturing industries.
• Experience managing external agencies and internal teams.
• Familiarity with CRM and marketing automation platforms.
• Experience in content marketing strategies for technical audiences.
• Strong strategic thinking and marketing initiative translation.
• Experience with digital marketing tactics.
• Detail-oriented with strong analytical skills.
• Comfortable in a fast-paced organization.

Benefits

• Opportunity to lead strategic marketing initiatives.
• Work with cross-functional teams and senior leadership.
• Engage with industry events and networking opportunities.
• Develop thought-leadership content.
• Flexible remote work environment.