Marketing Strategy Lead - Remote

Overview

We are seeking an innovative and strategic marketing professional to lead our marketing initiatives as our Marketing Strategy Lead. In this pivotal role, you will develop and implement high-impact marketing strategies across various channels, create compelling content, and ensure our brand message resonates effectively with diverse audiences.

In Short

• Develop and implement a comprehensive content strategy centered on storytelling.
• Create engaging content across web, blog, social media, PR, and email marketing channels.
• Execute a LinkedIn-focused social media strategy to increase brand visibility.
• Lead presence at trade shows, conferences, and product launches.
• Track and analyze marketing metrics to refine strategies and optimize campaigns.
• Collaborate with product, sales, and customer success teams for consistent messaging.
• Manage creative agencies and freelancers for various projects.

Requirements

• 5+ years of experience in content strategy, B2B marketing, or demand generation.
• Proven track record of executing multi-channel campaigns with strong content creation skills.
• Experience marketing technical products in B2B or mobility sectors.
• Ability to translate complex technical concepts into engaging content.
• Strong project management skills to handle multiple priorities.
• Data-driven approach with analytical skills for optimization.
• Familiarity with content management systems and marketing automation tools.
• Creative mindset for developing unique campaigns.
• Fluent in both German and English at business level.

Benefits

• Flexible time management.
• Work wherever you want: in the office, at home, or on the road.
• Extra holiday on your birthday.
• Financial support for pension scheme and job ticket.
• Work laptop and necessary equipment provided.
• Open corporate culture with flat hierarchies.
• Varied and exciting company events.