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Marketing Strategy Lead - Remote

Posted Yesterday
PIONIX logo

PIONIX

Marketing
Full Time
Germany

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Overview

We are seeking an innovative and strategic marketing professional to lead our marketing initiatives as our Marketing Strategy Lead. In this pivotal role, you will develop and implement high-impact marketing strategies across various channels, create compelling content, and ensure our brand message resonates effectively with diverse audiences.

In Short

  • Develop and implement a comprehensive content strategy centered on storytelling.
  • Create engaging content across web, blog, social media, PR, and email marketing channels.
  • Execute a LinkedIn-focused social media strategy to increase brand visibility.
  • Lead presence at trade shows, conferences, and product launches.
  • Track and analyze marketing metrics to refine strategies and optimize campaigns.
  • Collaborate with product, sales, and customer success teams for consistent messaging.
  • Manage creative agencies and freelancers for various projects.

Requirements

  • 5+ years of experience in content strategy, B2B marketing, or demand generation.
  • Proven track record of executing multi-channel campaigns with strong content creation skills.
  • Experience marketing technical products in B2B or mobility sectors.
  • Ability to translate complex technical concepts into engaging content.
  • Strong project management skills to handle multiple priorities.
  • Data-driven approach with analytical skills for optimization.
  • Familiarity with content management systems and marketing automation tools.
  • Creative mindset for developing unique campaigns.
  • Fluent in both German and English at business level.

Benefits

  • Flexible time management.
  • Work wherever you want: in the office, at home, or on the road.
  • Extra holiday on your birthday.
  • Financial support for pension scheme and job ticket.
  • Work laptop and necessary equipment provided.
  • Open corporate culture with flat hierarchies.
  • Varied and exciting company events.

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