Lead, Marketing Data Strategy - Remote

Overview

Join Humana’s Customer Data Strategy team as a Lead, Data Strategy, CenterWell, where you’ll help shape the data strategy that powers how we engage and serve patients across CenterWell.

In Short

• Develop and lead the information strategy connecting patient engagement goals to data requirements.
• Partner with marketing and business stakeholders to define future patient data needs.
• Recommend data models and architecture for personalized patient experiences.
• Write detailed requirements documents for engineering and analytics teams.
• Lead internal governance milestones required by enterprise processes.
• Build relationships across the enterprise for alignment with data strategies.
• Collaborate with the Omni product team for audience selection and campaign execution.
• Drive improvements in data quality, accessibility, and usability.
• Ensure responsible data use focused on patient initiatives.
• Occasional travel to Humana's offices for training or meetings may be required.

Requirements

• Bachelor’s degree in Marketing, Data Strategy, Business Analytics, or related field.
• 5+ years of experience in data strategy or marketing analytics.
• Strong understanding of patient engagement and healthcare data ecosystems.
• Experience translating business needs into scalable data solutions.
• Excellent communication and stakeholder management skills.
• Working knowledge of SQL for data validation and analysis.
• Familiarity with privacy regulations and healthcare data compliance.
• Advanced analytical skills and experience with data visualization tools.
• Experience with patient data in healthcare or wellness environments.

Benefits

• Competitive medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Paid time off, including holidays and volunteer time off.
• Paid parental and caregiver leave.
• Short-term and long-term disability.
• Life insurance and various other opportunities.