Lead, Marketing Data Strategy, Insurance - Remote

Overview

Join Humana’s Customer Data Strategy team as a Lead, Data Strategy, Insurance where you’ll help shape the data strategy that powers how we engage and serve Humana insurance members.

In Short

• Lead the information strategy connecting member engagement to data requirements.
• Define future member data needs with marketing and business stakeholders.
• Recommend data models for personalized member experiences and performance measurement.
• Write detailed requirements documents for engineering and analytics teams.
• Build strong relationships across the enterprise for alignment with data strategies.
• Collaborate with the Omni product team for audience selection and campaign execution.
• Drive improvements in data quality and usability.
• Ensure compliance with privacy regulations and healthcare data practices.
• Occasional travel to Humana's offices for training or meetings may be required.
• Full-time position with a 40-hour work week.

Requirements

• Bachelor’s degree in Marketing, Data Strategy, Business Analytics, or related field or 8+ years of relevant experience.
• 5+ years of experience in data strategy or marketing analytics.
• Strong understanding of member engagement and insurance data ecosystems.
• Excellent communication and stakeholder management skills.
• Working knowledge of SQL for data validation and analysis.
• Experience with cloud data platforms and marketing technology stacks preferred.
• Familiarity with privacy regulations and compliance practices in healthcare.
• Advanced analytical skills with data visualization tools.
• Experience working with member data in healthcare or insurance environments.

Benefits

• Competitive medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Paid time off including personal holidays and volunteer time off.
• Paid parental and caregiver leave.
• Short-term and long-term disability insurance.
• Life insurance and other opportunities for personal wellness.