Director of Demand Generation - Remote

Overview

At Anomalo, we're looking for a visionary Director of Demand Generation to lead our pipeline efforts, focusing on an enterprise audience with sophisticated B2B marketing strategies. In this role, you will be responsible for developing and executing a demand generation strategy that drives revenue growth by leveraging account-based marketing techniques and nurturing enterprise accounts. This role reports into the VP, Marketing and Business Development.

In Short

• Develop and implement a comprehensive demand generation strategy tailored for large enterprise clients, ensuring alignment with business goals
• Build and manage multi-channel marketing campaigns, focusing on creating high-impact strategies that resonate with our target audience of enterprises with over $1B in revenue
• Design and oversee the execution of account-based marketing programs that are customized for key accounts to deepen engagement and accelerate the sales process
• Lead the creation and management of nurture streams to optimize the lead lifecycle, from lead generation to conversion, ensuring a steady pipeline of qualified leads
• Establish metrics and KPIs to measure the effectiveness of demand generation initiatives and use insights to drive improvements
• Collaborate closely with sales, product, and marketing teams to ensure a cohesive and integrated approach
• Manage budgets and resources effectively, ensuring optimal use of funds to achieve marketing goals
• Build and manage a team, including Field Marketing Manager, Marketing Operations Manager, and Sales Development Representatives

Requirements

• High sense of ownership and ability to operate in a fast-paced environment
• Proven experience in demand generation focusing on marketing to an enterprise audience in a tech-focused environment
• Strong background in account-based marketing, digital marketing, and lead nurturing strategies
• Exceptional leadership skills with the ability to build and scale marketing functions effectively
• Analytical mindset with a strong ability to turn insights into actionable growth strategies
• Excellent communication and interpersonal skills to navigate complex cross-functional landscapes

Benefits

• Make An Impact: Join a growing company that delights our customers.
• A values-driven, open and transparent culture that supports autonomy and growth.
• Fully Remote: We were fully remote before it was a thing, and we believe your best work happens on your schedule.
• Quarterly Onsites: Company-wide offsite each quarter.
• Generous Time Off: Enjoy 17 company holidays and unlimited vacation time.
• Health Benefits: Comprehensive family-friendly medical, dental, and vision insurance plans.
• Family Comes First: We offer 16 weeks of parental leave, during which you will receive your full pay.
• Investment in the company & your future: Every employee is granted a meaningful equity package.