Group Director, Product Marketing - Remote

Overview

Veriforce is seeking a hands-on, strategic Director of Product Marketing to lead and scale our global product marketing efforts across the US, Canada, and the UK.

In Short

• Lead and develop regional Product Marketing teams in Canada and the UK.
• Own product marketing responsibilities for the US.
• Set strategic direction and stay involved in day-to-day execution.
• Write compelling messaging and create sales enablement tools.
• Lead product launches and ensure cross-functional alignment.
• Build materials that enable GTM teams to confidently position and sell.
• Establish a clear view of the competitive landscape.
• Act as the connective tissue between Product, Sales, Marketing, and Customer Success.
• Drive alignment and feedback loops for product market fit.
• Measure impact and iterate based on performance and feedback.

Requirements

• 7+ years in B2B SaaS product marketing, with 3+ years in a leadership role.
• Experience in setting strategy and executing as a hands-on marketer.
• Track record of building or transforming a product marketing function.
• Strong communication skills with the ability to write crisp messaging.
• Deep understanding of GTM processes and customer engagement strategies.
• Cross-functional leadership and collaboration skills.
• Industry experience in safety, compliance, or operational risk is required.

Benefits

• Integrated mental health & wellbeing support.
• Vacation starting at 3 weeks.
• Wellness Days & Annual Giving Day.
• Comprehensive medical and dental coverage.
• Company-wide shut down at the end of the year.
• LinkedIn Learning License for upskilling & development.