Industry Marketing Manager - Remote

Overview

The Industry Marketing Manager plays a critical role in driving growth within Veriforce’s priority industry verticals by translating industry strategy into executable, revenue-generating marketing programs.

In Short

• Support the execution of industry-specific go-to-market plans.
• Design and execute multi-channel, account-based campaigns.
• Translate industry strategy into practical execution across various channels.
• Partner with Industry Sales and SDRs to align marketing efforts.
• Develop industry-specific messaging and collateral.
• Coordinate development of industry-relevant content.
• Support promotion and execution of industry events.
• Assist in executing account-based marketing programs.
• Track and report on campaign performance metrics.
• Utilize research to inform messaging and campaign opportunities.

Requirements

• 5+ years of B2B product or industry marketing experience.
• Experience with multi-channel demand generation and ABM programs.
• Strong understanding of marketing's role in pipeline creation.
• Proven collaboration skills with sales and cross-functional teams.
• Data-driven mindset with experience in tracking marketing KPIs.
• Strong project management and communication skills.

Benefits

• Work with a global team across North America and overseas.
• 100% paid employee medical and dental insurance.
• Monthly contributions to Health Savings Accounts.
• A 401(k) match that is immediately fully vested.
• Outstanding time off benefits.
• Paid time off for volunteer activities.
• Remote work flexibility.