Competitive Marketing Program Manager/Senior Manager - Remote

Overview

The Competitive Marketing Program Manager/Senior Manager will lead high-impact marketing campaigns and initiatives to strengthen Veriforce’s competitive position in the market, focusing on targeted competitor accounts.

In Short

• Lead competitive marketing campaigns and initiatives.
• Analyze and launch competitive acquisition campaigns.
• Work cross-functionally with Sales, Product Marketing, and Customer Success.
• Build and manage competitive account lists.
• Develop sales enablement tools and collateral.
• Collaborate on event integration and field activations.
• Measure program impact on sales metrics.
• Track performance and recommend optimizations.
• 5-9+ years of experience in B2B marketing required.
• Experience in regulated industries preferred.

Requirements

• 5-9+ years of experience in B2B Product Marketing, Demand Marketing, or Competitive Intelligence.
• Experience in SaaS environments.
• Familiarity with Salesforce and marketing automation platforms.
• Exposure to account-based marketing platforms.
• Proven track record of marketing to complex buying groups.
• Experience with regulated industries such as utilities or energy.
• Strong analytical and campaign management skills.
• Ability to work cross-functionally.
• Proactive and driven mindset.
• Willingness to travel (20-40%) for industry events.

Benefits

• 100% paid employee medical and dental insurance.
• Monthly contributions to Health Savings Accounts.
• 401(k) match that is immediately fully vested.
• Outstanding time off benefits.
• Paid time off for volunteer activities.
• Remote work opportunities.