Demand Generation Manager - Remote

Overview

Akkadian Labs is an enterprise software company focused on Automated Provisioning that services some of the largest global enterprises and government agencies. Our platform currently reduces provisioning time by up to 90% and costs by as much as 50%, while improving accuracy and compliance across leading Unified Communications platforms. The team is completing a modernized AI-Native platform that will be at the forefront of Enterprise application orchestration and workflow automation.

This ability to innovate at scale defines who we are: big enough to compete at the highest level, yet agile enough to stay ahead of a rapidly evolving market. Our culture is people-first, fully remote, and rooted in respect, innovation, and teamwork, because when our people thrive, so do our customers.

In Short

• Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue.
• Apply the latest tools to accelerate content, forecasting, segmentation, and spend optimization.
• Partner with leadership to review and reallocate budget for maximum ROI.
• Implement and maintain multi-touch attribution in Salesforce; collaborate with Sales on UTM hygiene and offline conversion tracking.
• Meet KPIs including CAC payback, pipeline coverage, lead-to-SQL conversion, and MQL velocity, delivering marketing insights weekly to leadership.
• Develop messaging and assets that resonate with our ICP, using generative AI to accelerate ideas while safeguarding brand voice.
• Optimize the website for SEO, UX, and conversion.
• Lead high-impact field and virtual events (e.g., Cisco Live, enterprise UC user groups), ensuring clear playbooks and ROI analysis.
• Stay ahead of industry trends and explore AI-powered tools to keep our marketing stack efficient, insightful, and growth-focused.

Requirements

• Experience in B2B demand generation marketing.
• Proficiency in SEM, paid social, and programmatic advertising.
• Strong analytical skills with a data-driven approach.
• Experience with Salesforce and multi-touch attribution.
• Ability to meet and exceed KPIs.
• Experience in content creation and messaging development.
• Knowledge of SEO and UX principles.
• Strong project management skills.
• Ability to lead events and analyze ROI.
• Familiarity with AI tools in marketing.

Benefits

• Fully remote work environment.
• Innovative and agile company culture.
• Opportunities for professional growth.
• Collaborative team atmosphere.
• Focus on employee wellbeing and respect.