Demand Generation Manager - Remote

Overview

We are seeking a performance- and data-driven Demand Generation Manager who thrives on measurable results, continuous optimization, and technical marketing excellence. In this role, you will design, execute, and optimize multi-channel campaigns that attract, engage, and convert higher education decision-makers.

In Short

• Design and execute integrated campaigns across various channels.
• Leverage HubSpot for campaign automation and lead nurturing.
• Manage paid acquisition efforts including PPC and social ads.
• Own the lead-to-revenue funnel and identify conversion improvement opportunities.
• Measure performance against KPIs and monitor ROI.
• Collaborate with sales to optimize marketing efforts.
• Document and refine demand generation processes.
• Drive sales and marketing alignment through regular check-ins.
• Minimal travel required (<10% annually).
• 5+ years of experience in demand generation or growth marketing.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• Proven track record of meeting lead and revenue targets.
• Expert-level HubSpot skills.
• Proficiency in SEO and conversion rate optimization.
• Strong analytical skills to translate data into strategies.
• Exceptional collaboration skills.

Benefits

• Opportunity to influence business outcomes directly.
• Work in a remote environment.
• Collaborate with a dynamic marketing team.
• Continuous learning and growth opportunities.