Director, Go-To-Market (GTM) - Remote

Overview

We are looking for a strategic, highly collaborative and experienced Director, GTM to lead and execute go-to-market strategies for emerging product categories.

In Short

• Lead and execute go-to-market strategies for new product categories.
• Drive category growth and product innovation.
• Conduct research to inform GTM strategy.
• Partner with Analytics for actionable insights.
• Coordinate channel strategies across various platforms.
• Ensure operational readiness across supply and fulfillment.
• Act as the advocate for GTM plans with the leadership team.
• Develop robust P&Ls for product launches.
• Collaborate with Marketing and Customer Happiness teams.
• Work closely with Product Development for optimization.

Requirements

• 8-10 years of experience in CPG innovations.
• Experience in subscription or DTC-focused products preferred.
• Strong analytical skills and decision-making abilities.
• Excellent communication and stakeholder management skills.
• Strong project management skills and attention to detail.
• Creative thinker with a passion for customer experiences.
• Expertise in process improvement.
• Strong interpersonal and organizational skills.
• A full life outside of work with personal passions.

Benefits

• Competitive compensation and performance-based incentives.
• 100% remote working environment.
• Strong company culture and values alignment.
• Paid holidays and unlimited PTO.
• In-person team meetups for collaboration.
• Access to AG1 products and branded swag.
• Monthly telecom stipend for eligible team members.
• All other benefits as required by law.