Senior Product Marketing Manager - Remote

Overview

ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth. This is a unique opportunity to help define and own the category of consent-based marketing.

In Short

• Own the collection of market and customer data to enable the product team to drive value through our products.
• Lead product marketing strategy and execution, including developing personas and pricing strategy.
• Create crisp value propositions that resonate with the target audience.
• Train sales teams on the problems we solve for our buyers and users.
• Create thought leadership content for industry events.
• Work with the marketing team to define coherent marketing strategies.
• Partner with Product Management to influence product roadmap decisions.
• Produce high-impact marketing content, including case studies and webinars.
• Measure and analyze the success of product marketing initiatives.

Requirements

• 7+ years experience in product marketing or business analytics in a SaaS environment.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven track record of successful product launches and GTM campaigns.
• Strong analytical skills and a data-driven approach.
• Excellent communication skills, both written and verbal.
• Proficiency in creating sales enablement tools and marketing content.
• Customer obsession and outstanding problem-solving skills.
• Familiarity with consent-based marketing or marketing automation is desirable.
• Authorization to work in the U.S.

Benefits

• Collaborative work environment with startup culture.
• A global, remote-first company that encourages occasional team get-togethers.
• Life and work balance.
• Flexible vacation time.
• Retirement plan matching up to 3% of your salary.
• Varied options for health, dental, vision, disability, and life insurance.