CVM Specialist - Remote

Overview

The CVM Specialist role is focused on designing and architecting customer journeys to enhance engagement and retention through effective campaign management and automation.

In Short

• Architect customer journeys and CVM flows.
• Collaborate with cross-functional teams to define journey logic.
• Utilize marketing automation tools for campaign execution.
• Map lifecycle goals for customer acquisition and retention.
• Ensure integration of CVM designs with marketing strategies.
• Run workshops to understand customer behavior and segmentation.
• Develop documentation for CRM and development teams.
• Identify metrics and insights to optimize customer interactions.
• Work closely with marketing and product teams.
• Contribute to the growth of the CVM discipline.

Requirements

• 4+ years of experience in CVM, CRM, or experience design.
• Familiarity with journey mapping and marketing automation tools.
• Understanding of tagging frameworks and segmentation logic.
• Strong analytical skills and comfort with testing logic.
• Relevant tertiary qualification in Marketing or related fields.
• Experience in an agency or consulting context preferred.
• Exposure to service design principles is a plus.
• Knowledge of performance marketing strategies is beneficial.
• Ability to translate insights into scalable communication flows.
• Strong collaboration skills with cross-functional teams.

Benefits

• Opportunity to work with a diverse team and innovative technology.
• Support for physical, mental, and financial health.
• Access to certifications and learning opportunities.
• Flexible working arrangements.
• Recognition as one of the World’s Best Workplaces.
• Inclusive and diverse work environment.
• Opportunities for career growth and development.
• Engagement in meaningful projects that drive positive change.
• Work-life balance initiatives.
• Collaborative culture focused on delivering value.