GroundTruth is a media platform that leverages real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns that drive in-store visits and measurable business results for advertisers. The company utilizes advanced analytics and technology to assess the effectiveness of these campaigns, ensuring that brands understand the impact of their advertising efforts. Recognized as one of Ad Age’s Best Places to Work for three consecutive years, GroundTruth fosters a dynamic startup environment that emphasizes innovation and growth, making it an attractive workplace for talented individuals passionate about technology and data-driven insights.