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Data Analyst - Remote

Posted 3 days ago
Data Analysis
Full Time
India

Overview

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

In Short

  • Perform root cause analysis with minimum guidance to figure out reasons for sudden changes/abnormalities in metrics
  • Understand objective/business context of various tasks and seek clarity by collaborating with different stakeholders
  • Derive insights and build a story to solve given problems
  • Suggest process improvements in terms of script optimization and automation
  • Create and automate reports and dashboards through Python
  • Work with large datasets using AWS analytics infrastructure

Requirements

  • 4-year B.Tech degree in Computer Science, Statistics, Mathematics, Economics or related fields
  • 2-4 years of experience in data analysis
  • Ability to write SQL code
  • Scripting/automation using Python
  • Experience with data visualization tools like Looker/Tableau/Quicksight
  • Understanding of statistics

Benefits

  • Opportunity to work with cutting-edge analytical techniques
  • Significant opportunities for growth within the organization
  • Work in a dynamic startup environment
GroundTruth logo

GroundTruth

GroundTruth is a media platform that leverages real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns that drive in-store visits and measurable business results for advertisers. The company utilizes advanced analytics and technology to assess the effectiveness of these campaigns, ensuring that brands understand the impact of their advertising efforts. Recognized as one of Ad Age’s Best Places to Work for three consecutive years, GroundTruth fosters a dynamic startup environment that emphasizes innovation and growth, making it an attractive workplace for talented individuals passionate about technology and data-driven insights.

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