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Technical Analyst - Remote

Posted Yesterday
All others
Full Time
India

Overview

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

In Short

  • Play a critical role in troubleshooting and resolving technical issues related to GT platform/products.
  • Partner with internal and external stakeholders to understand business challenges.
  • Communicate solutions across all revenue streams.
  • Collaborate with Ad Ops, Product, and Engineering teams.
  • Ensure seamless campaign execution.
  • Work on digital advertising campaigns.
  • Utilize observed consumer behavior for targeted advertising.
  • Drive measurable impact through media campaigns.
  • Provide insights to optimize marketing efforts.
  • Join a recognized best workplace in the industry.

Requirements

  • Experience in technical analysis and troubleshooting.
  • Strong communication skills for stakeholder engagement.
  • Understanding of digital advertising processes.
  • Ability to collaborate with cross-functional teams.
  • Analytical mindset to derive insights from data.

Benefits

  • Work in a recognized top workplace.
  • Opportunity to engage with innovative technology.
  • Collaborative work environment.
  • Career growth opportunities.
GroundTruth logo

GroundTruth

GroundTruth is a media platform that leverages real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns that drive in-store visits and measurable business results for advertisers. The company utilizes advanced analytics and technology to assess the effectiveness of these campaigns, ensuring that brands understand the impact of their advertising efforts. Recognized as one of Ad Age’s Best Places to Work for three consecutive years, GroundTruth fosters a dynamic startup environment that emphasizes innovation and growth, making it an attractive workplace for talented individuals passionate about technology and data-driven insights.

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