Sr Marketing Automation Specialist, B2B - Remote

Overview

We are seeking a highly skilled and detail-oriented Marketing Automation Specialist to manage and optimize automated marketing systems for our Enterprise (B2B) line of business.

In Short

• Manage, implement, and optimize marketing automation platforms including Braze and Pardot.
• Build and maintain automated email campaigns and customer journeys.
• Monitor and optimize automated campaigns for alignment with business objectives.
• Conduct A/B testing and make data-driven decisions.
• Collaborate with sales, content, and creative teams.
• Define, track, and report on key performance metrics.
• Analyze campaign results and provide recommendations.
• Stay current on updates and best practices for marketing platforms.
• Identify and implement new strategies for marketing workflows.
• Flexibility to accommodate global time zones.

Requirements

• Proven experience managing marketing automation platforms.
• Familiarity with Salesforce, Outreach, and Drift.
• Strong understanding of lead nurturing and automated campaigns.
• Technical proficiency in HTML, CSS, SQL, and Python.
• Strong data analysis skills.
• Ability to manage multiple projects.
• Excellent verbal and written communication skills.

Benefits

• Medical, dental, and vision coverage.
• Life insurance, disability, and 401(k) employer match.
• Employee stock purchase plan.
• Free snacks and drinks in-office.
• Generous paid holidays and leave policies, including unlimited PTO.
• Additional time off benefits include volunteer days and parental leave.