Customer Advocacy Marketing Manager - Remote

Overview

Zapier is looking for a Customer Advocacy Marketing Manager to champion customer voices and transform their stories into powerful marketing campaigns and sales assets. This role sits at the intersection of storytelling, relationship-building, and strategic enablement.

In Short

• Own the customer story process from beginning to end, bringing each to market with a portfolio of assets.
• Work cross-functionally within marketing and GTM to support regular advocate participation in marketing programs.
• Lead customer-facing webinars and virtual events that drive awareness and generate leads.
• Maintain and evolve the Customer Content Library to improve user experience.
• Use AI and automation to streamline story sourcing and content creation.
• Provide ongoing enablement to internal teams on customer stories and references.
• Own G2 Crowd campaigns to increase customer review volume and quality.
• Launch and manage a customer sales reference program.
• Act as an internal expert on customers, surfacing their stories and feedback.
• Drive ongoing optimization by testing, measuring, and iterating.

Requirements

• 5+ years of experience in customer marketing, advocacy, or a related role.
• Skilled at storytelling and copywriting.
• Driven by customer connections and passionate about elevating customer voices.
• Experience working with go-to-market teams.
• Embrace an AI and automation mindset.
• Strong relationship-building skills with customers and stakeholders.
• Data-savvy, using insights to shape strategy.

Benefits

• Flexible remote work environment.
• Collaborate with a team of brilliant people.
• Opportunity to advance your career at a fast-growing company.
• Work in a culture that prioritizes diversity and inclusion.