Remote Otter LogoRemoteOtter

Senior Digital Marketing Manager - Remote

Posted 2 weeks ago

Overview

We are seeking a strategic and hands-on Senior Digital Marketing Manager to lead and execute our digital growth strategy. This role is critical in driving awareness, pipeline generation, and conversion across SEO, paid media, content marketing, and CRO.

In Short

  • Develop, implement, and optimize integrated digital marketing strategies to drive pipeline and revenue growth.
  • Own the full buyer journey from content strategy, landing page creation, lead capture, and nurture workflows to sales handoff messaging.
  • Lead on-page, off-page, and technical SEO efforts to improve search rankings and organic traffic.
  • Drive paid digital marketing campaigns across SEM, retargeting, display, paid social, and email nurture.
  • Oversee content marketing efforts, ensuring alignment with demand generation goals.
  • Establish A/B testing and CRO programs to optimize conversion rates.
  • Analyze and report on digital performance using marketing attribution models.
  • Manage and optimize marketing automation workflows using platforms like HubSpot.
  • Own budget management and ROI tracking.
  • Collaborate with cross-functional teams to align digital strategies with business objectives.

Requirements

  • 5-7 years of experience in digital marketing, with expertise in SEO, paid media, content marketing, and CRO.
  • Strong experience managing SEO and SEM agencies.
  • Proven ability to develop and execute content-driven demand generation programs.
  • Hands-on experience with Google Analytics, Google Ads, and LinkedIn Ads.
  • Familiarity with marketing automation platforms and CRM systems.
  • Experience with multi-touch attribution models and campaign analytics.
  • Ability to manage digital marketing budgets and track ROI.
  • Strong analytical skills with a data-driven mindset.
  • Knowledge of A/B testing and CRO tools.
  • Strong communication skills and ability to collaborate cross-functionally.

Benefits

  • Opportunity to work in a fast-growing cybersecurity company.
  • Collaborative and innovative work environment.
  • Access to cutting-edge digital marketing tools and resources.
  • Professional development opportunities.
  • Competitive salary and benefits package.

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