Senior Digital Marketing Manager - Remote

Overview

Abnormal Security is looking for a Sr. Digital Marketing Manager to execute and scale our digital marketing programs not only driving down funnel pipeline but also increase market demand. You will work collaboratively with other members of the marketing team (Content, PMM, Creative, Web Team) and use clearly defined metrics to track and measure performance of digital program effectiveness. Abnormal is aggressively expanding its marketing team and budget and you will be presented with many opportunities to work on cross-functional tasks with other programs. The ideal candidate will have a bias for action and has high attention to detail.

In Short

• Manage paid media campaigns globally
• Develop paid media program plans
• Own the full buyer journey
• Organize & analyze digital marketing programs
• Maintain consistent brand messaging
• Research and identify optimal keywords
• Manage external agency
• Identify and target appropriate job titles
• Report summary metrics
• Ensure KPIs are documented and tracked

Requirements

• Experience with SEM strategy
• Experience managing performance-driven teams
• Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense
• Ability to dive into data and optimize campaigns
• Self-starter with strong problem-solving skills
• High attention to detail
• Strong communication skills

Benefits

• Eligible for bonuses and RSUs
• Comprehensive benefits package
• Opportunities for professional growth
• Collaborative work environment
• Flexible work arrangements