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Principal Marketing Manager - Integrated Event Experiences & Demand Generation - Remote

Posted 2 days ago
Marketing
Full Time
Singapore

Overview

The Principal Marketing Manager will design and execute world-class event experiences aimed at driving demand generation and pipeline impact across the APJ region.

In Short

  • Develop and implement an integrated event strategy for demand generation.
  • Lead design and execution of high-impact immersive events.
  • Create exclusive experiences for corporate executive visits.
  • Collaborate with field marketing teams for event integration.
  • Leverage in-person and digital platforms for hybrid events.
  • Define KPIs to measure event impact on demand generation.
  • Work closely with sales and product marketing teams.
  • Maintain vendor relationships and manage budgets.
  • Drive innovation in event marketing.
  • Focus on APJ regional business dynamics.

Requirements

  • 10+ years of experience in event marketing or demand generation.
  • Experience in creating in-person and digital event experiences.
  • Proven track record in demand generation strategies.
  • Excellent project management and communication skills.
  • Strong understanding of APJ market opportunities.
  • Experience in hybrid or virtual event platforms is a plus.

Benefits

  • Opportunity to shape demand generation strategy.
  • Flexible work schedule with remote options.
  • Collaborative and inclusive work culture.
  • Focus on employee wellbeing and development.
  • Engagement with diverse teams and projects.
Workday (UK) Limited logo

Workday (UK) Limited

Workday (UK) Limited is a leading provider of enterprise cloud applications focused on finance and human resources. Founded in 2005, the company aims to revolutionize the enterprise software market by prioritizing a people-first culture that fosters employee happiness, development, and collaboration. Workday serves a diverse range of clients, from medium-sized businesses to Fortune 50 enterprises, delivering solutions that drive long-lasting value. The company is committed to creating an inclusive and equitable workplace, where all individuals and ideas are welcomed, and emphasizes the importance of community and environmental responsibility while maintaining profitability.

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