Marketing Automation & Analytics Lead - Remote

Overview

We are seeking a Marketing Automation & Analytics Lead to lead our data-driven marketing initiatives. This role is pivotal in analyzing user behavior, deriving actionable insights, and implementing strategies that enhance user engagement and retention. The ideal candidate will possess strong analytical skills, proficiency in marketing automation tools, and the ability to collaborate across teams to drive marketing success.​

In Short

• Lead data-driven marketing initiatives
• Analyze user behavior and derive insights
• Implement strategies for user engagement
• Conduct A/B testing for performance optimization
• Develop and execute marketing campaigns
• Segment audiences for targeted outreach
• Collaborate with cross-functional teams
• Prepare reports on campaign performance
• Fluent in English and Arabic
• Bachelor’s degree in relevant field

Requirements

• Minimum of 5 years in marketing roles
• Proficiency in marketing automation platforms
• Strong analytical skills
• Experience with analytics tools
• Excellent written and verbal communication skills
• Ability to interpret complex data sets
• Experience in campaign management
• A/B testing experience
• Cross-functional collaboration skills
• Education in Marketing, Business, or related field

Benefits

• Opportunity to lead innovative marketing initiatives
• Work in a collaborative environment
• Engage with diverse teams
• Professional development opportunities
• Flexible work arrangements